REVIEW: Beth Fisher-Yoshida — New Story, New Power (BOOK)

Colin Jordan
3 min readJan 17, 2023

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Part of what really elevates Beth Fisher-Yoshida’s New Story, New Power: A Woman’s Guide to Negotiation is how it combines the powerful ideological think tanks of introspective self-reflection with the decidedly colder, more reactive tenets of negotiation, professional and sociocorporate pressure. The result if you’re some kind of a stereotype-ridden, culturally backward dinosaur is disaster. But if you’re a thoughtful, forward-thinking progressive living with the rest of us, it’s the path forward to tolerance and true equality and equity.

ABOUT THE AUTHOR: https://bethfisheryoshida.com/

The symbiotic aligning of effective traits, enabling a naturalistic negotiating process to be issued with virtual impunity to illegitimate argument and discrimination. A kind of approach that, as Fisher-Yoshida demonstrates time and again, can work to everyone’s advantage in the maximum percentile for high success probability. “This book contains ideas about negotiation and approaches to get what you want,” she states simply, in a key passage. “Some ideas center on strategies and tactics to use to achieve desired outcomes.

Other ideas provide tips on what is needed to prepare, manage your emotions, deal with power differences, communicate effectively, and more. In this book, the approach to negotiation is based on a few principles, including those that frame negotiation as relational. The book’s focus in negotiation is on the relationship between the engaged parties. It addresses personal and social narratives about women as negotiators and posits that the stories we carry with us support us in building quality relationships so that we are successful in our negotiations. It suggests identifying and changing the stories we carry that get in the way of successful negotiations. It also calls for nuances in negotiating, using the situation or context as a reference point to explore ideas about emotion when we are negotiating with family and power when we are negotiating in the workplace.”

“Where do our stories, the narrative of our lives, come from?” she meditates later in this vein. “The world we live in carries many stories that are communicated to us throughout our lives. From our families to our education, to our communities, to the society at large, these stories shape who we are. Many of these stories are based on ideas about who we should be because of our gender classification.

AMAZON: https://www.amazon.com/New-Story-Power-Womans-Negotiation-ebook/dp/B0BRV4WKF9

Women should do this because this is what women do. What are the messages you received growing up about being a woman and how has this shaped how you interact with others in the world around you? These social stories filter into our personhood and become integrated into our stories of self, our personal stories, the narrative by which we live. Seyla Banhabib claims that, ‘Narratives cannot have closure precisely because they are always aspects of the narratives of others; the sense that I create for myself is always immersed in a fragile “web of stories” that I as well as others spin.’ This quote reflects the ongoing interchange between us and our social worlds so that as long as we are living in the world we will continue to be influenced by the stories of others in our social environment, and we will continue to influence others’ stories as well.”

Colin Jordan

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Colin Jordan
Colin Jordan

Written by Colin Jordan

Graduate: McNeese State University, Avid Beekeeper, Deep Sea Diver & Fisherman, Horrible Golfer