REVIEW: Chris Cicchinelli — The Secret Is You (BOOK)

There is a wealth of self-help books available steering readers towards promises of self-realization. Follow these steps, adopt this mindset, and you’ll enjoy the same material success of the author. It bears mentioning that readers searching for this sort of material do well to investigate the backgrounds of authors making such claims. Even a quick perusal of Chris Cicchinelli’s professional life reveals he has the necessary credentials. His book The Secret Is YOU: How I Empowered 200,000 Women to Find Their Passion and Change Their Lives is a convincing work illustrating the methods he adopted to propel his company, Pure Romance, LLC, towards global success.

ABOUT THE AUTHOR/PROJECT: https://chriscicchinelli.com/the-secret-is-you/

Hailing from a single parent household, Cicchinelli attended Mount Union College and earned All-American honors playing defensive back for the university’s football team. His climb following school is notable He moved from working in retail sales and a position managing a multi-million dollar region for Carpetland USA into assisting his mother’s startup business. His hard work, vision, and relentless positivity has drawn a great amount of attention for Pure Romance and guided them through the last year’s uncertainties.

They are the same qualities present in The Secret is You. It helps as well that Cicchinelli has a sense of humor about his business. Pure Romance’s position as one of the leaders in the sex toy market is, even in 21st century life, a curious achievement but dispensing with any self-consciousness is key. It jettisons the idea that his company’s product precludes taking him seriously. He, moreover, makes no attempt to apologize for it.

The Secret Is You describes Cicchinelli’s personal journey with relaxed conversational prose. There is a strong memoir-like tilt to the work despite alternating between his experiences and passages examining his philosophies. He achieves a seamless synthesis between these two components of his presentation and makes his vision clear for readers. The experiences he shares underlines the hard work Cicchinelli has put into making his ambitions reality.

The book is brief and the loose style he adopts makes it a breezy yet substantive read. He divides The Secret Is You into a dozen chapters with an Afterword and utilizes several devices along the way to enhance the book’s appeal. Takeaways at the conclusion of each chapter are concise in summarizing the preceding contents and using consultant spotlights during the text helps reinforce the validity of Cicchinelli’s ideas.

AMAZON: https://www.amazon.com/secret-YOU-Empowered-Passion-Change/dp/1642937134

I believe this book is a model of its genre. Rather than producing a dry, humorless “how to” book about making a mark in the business world, Chris Cicchinelli shares his story and the path he traveled towards realizing his potential with levity, intelligence, and heartfelt sincerity. His belief that anyone can duplicate his success is infectious. You get to know a measure of what makes this man tick when reading this book and that helps inspire confidence in his methods. The Secret Is YOU: How I Empowered 200,000 Women to Find Their Passion and Change Their Lives is a valuable addition to many reading lists.

Colin Jordan