Sometimes, all an artist really needs to make an impactful statement to their audience is a cornerstone beat, and while the percussive pulsations that make up the groove in FrankySelector’s “She’s so Carefree” are definitely grounds for checking the single and its video out this fall, it’s definitely not the only element of expressiveness to behold here. In the Montreal music scene, FrankySelector has been building up a strong following and carving out a sound that is nearly impossible to classify — it’s as much a funky style as it is an R&B/pop hybrid, and in “She’s so Carefree,” it’s coming at us with more of a force in its rhythm than many might know what to do with.
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I really love the way the lead vocal is layered in between the instrumental components in the master mix, and though it’s backed by some awesome feminine harmonies in the background, it never gets lost in the haze of melodicism blanketing every beat in the song.
There are moments in which “She’s so Carefree” feels deceptively simple, as though it’s hiding some elaborate intricacies deep within its hook that just aren’t audible to the untrained ear, but a lot of this is because of the jazz influences in FrankySelector’s sound. He’s got a calculated way of composing and executing his musical ambitions, and that’s made so obvious in his new track and its video that critics of all skill levels won’t be able to hear “She’s so Carefree” without acknowledging as much.
There are some real treasures coming out of the woodwork in Canada at the moment, but I honestly don’t think you’re very likely hear anything quite like what FrankySelector is recording and offering up in songs like this one this season. He’s got an appreciation for soulful stylings that, while initially falling out of fashion some forty years ago, are back into the central spotlight in 2020 thanks to the curious minds of a millennial generation intent on reveling over a beautiful musical history. “She’s so Carefree” is easy to love, but moreover, so is the musician who is bringing it to our attention.